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Saturday, December 14, 2013

HOW TO IMPLEMENT A SUCCESSFUL GIFT CARD PROGRAM- Part 1

(From: ProfitPoint.com)HOW TO IMPLEMENT A SUCCESSFUL GIFT CARD PROGRAMA closed loop gift card program is defined as a stored value card that can be used in a single location, or series of locations, where a POS housing the closed loop software is able to connect to a remote host in order to access the processing technology.In this case study, we will discuss why gift cards are the most cost - effective customer acquisition tool available anywhere. We will also cover pertinent topics such as the costs of a gift card program, considerations when implementing a closed loop program, and how to successfully market your gift card program. And, we’ll provide insight into how to ensure you see a return on your investment with a gift card program.Gift Card Statistics 93% of consumers said they intend to purchase Gift Cards within the next yearBirthdays and Winter Holidays are the top occasions for Gift Card givingGift Cards topped the wish lists of consumers polled by the National Retail Federation33% of Retailers believe Gift Cards are more effective than cash.Gift Card Benefits 70% of Gift Card recipients spend 1.5 to 1.9 times the value of the cardMerchants who convert from paper certificates to Gift Cards sell 30-40% more15% of Gift Cards are never redeemed – this can pay for your program aloneDownload a free copy of Gift Card Smart and try it. Gift Card Smart - Start your Gift Card programhttps://yashta.com/boosternews.php?b=63768

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