The Secret to Getting Great Leads from Your Website

Web Inquiries versus Web LeadsDoes your website have a dropdown that says, “How did you find us?” Does your sales team ask that same question to inbound callers? If so, you have a big problem with your sales lead tracking, which means your cost per lead and ROI metrics are completely inaccurate.Your website should be smart enough so you don’t need to ask that question.There’s one question that every firm doing Internet marketing should be able to answer — but one which very few can. Here it is:What is our cost per lead on each Internet marketing channel?How did you answer? Responses normally fall into two categories:Some firms admit they have no idea.Some firms think they know, but actually have no idea.To know your cost per lead, you must first understand the difference between a website inquiryand a website sales lead. A website inquiry could be a phone call or form submission from someone looking for a job or trying to sell you something, while a website sales lead is a phone call or form submission from someone actually wanting to buy your products or services.Many firms incorrectly use the term “website lead” when they are really referring to “website inquiries.” In reality, website leads are just one type of website inquiry; without proper lead tracking, you don’t know whether your website leads represent 5%, 50% or 80% of your total website inquiries.You must also understand the lead tracking setup that is needed on your website; there are two parts to this. The first is the inquiry type; two examples of this are form submissions and phone calls. The second is the marketing source, which could be direct, referral, SEO, PPC, Email, etc.Without having these two critical pieces of information and being able to correlate them, you will never be able to know your true cost per lead by marketing channel.“I know I’m wasting half of my marketing budget. I just don’t know which half.” – Heard on the street.With today’s sophisticated lead tracking technology, there’s no excuse for your business to be in this situation any longer. Here’s the way a firm’s online lead generation process should look. By Brad Shorhttp://www.business2community.com/online-marketing/secret-getting-great-leads-website-0670986https://yashta.com/boosternews.php?b=63257